Our branding evolution

At Mad Squirrel, standing still has never really been our thing.

If you’ve been with us on the journey so far, you’ll know we’ve always walked the line between tradition and evolution. That balance is at the heart of our latest chapter, as we unveil a refreshed look across the brand. This isn’t a reinvention. It’s a refinement. A considered step forward that brings a sharper, more modern edge to everything you see, while staying true to everything we are.

You’ll start to notice cleaner lines, bolder colours, and a more cohesive feel across our core and limited releases. The aim was simple: create something that feels unmistakably Mad Squirrel, but with a clarity and confidence that reflects where we are today. Think of it as polishing the lens rather than changing the view.

Behind the visual refresh sits the same philosophy that’s always guided us. Great beer, brewed with care, and a mindset that’s never content to coast. The rebrand is just one expression of that. It’s about making sure the outside reflects the quality and character that’s always been inside the can.

That spirit of evolution extends beyond design. We’ve been listening closely to how tastes are shifting, with more people looking for beers that deliver full flavour at a more sessionable strength. So, alongside the new look, we’ve been fine-tuning our core range to better match how people actually drink today. Balanced, approachable, and still packed with character.

Community has always been a huge part of what we do, and that hasn’t changed either. In fact, it’s become even more central. From shaping ideas to influencing design decisions, the people who drink our beer continue to play a role in where we go next. It keeps us grounded, and it keeps things real.

You’ll also see that energy reflected in one of our newer additions, Citrik, which slots neatly into the refreshed lineup. It’s a small but bright note in a much bigger story about where we’re heading.

As our MD Greg Blesson says, staying relevant in this industry takes more than good intentions. It takes listening, adapting, and constantly pushing forward. That’s exactly what this rebrand represents. Not a departure, but momentum.

And while the look may be evolving, one thing remains unchanged. We’re still here to brew great beer, stay authentic, and keep things moving.

Here’s to what’s next 🍺